02 - Content Creation
This digital carousel ad emerged as the campaign’s top-performing static ad, captivating its audience with 70,799 impressions and 23 leads.
The design and copy variations of this ad involved a strategic focus on nostalgic elements that remind viewers of the straightforward and sensible lending practices of the past through a “going back in time” theme.
All variations ran from April 27, 2023 to December 29, 2023.
Common Sense Lending Ad
Social Media
Managed all Legacy social media accounts across Instagram, LinkedIn, and Facebook, while also serving as the host for engaging vlog-style content. This dual role enhanced Legacy's online presence and audience engagement through strategic content creation and personal interaction.
@ Legacy Group Capital
Social Media
Managed Legacy University's social media presence on Instagram and LinkedIn, enhancing the brand's digital footprint through strategic content coordination. Additionally, directed and refined scripts for video productions, elevating the quality of social media reels and email newsletter videos.
@ Legacy University